Design Philosophy

The most basic beliefs, concepts, and attitudes of an individual or group.

Merriam-Webster Dictionary

These are the rules that I follow in my work. There are, as always, exceptions to the rules, but these are the things that inspire and challenge me every day. I believe design should be practical but delicate, clean but obscure and harmonious yet hostile.

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Keep it simple

Your design work does not need to be complex and over designed. Let the concept speak for itself. Do not add anything unless it has a clear meaning and belongs.

Sweat the details

Be aware of the big picture but focus on the details. Margins, leading and em dashes all add to the makeup of the total composition.


A rested mind is more important than getting a couple hours of mediocre work done. Set a cut off time for your late night projects and get some rest to later return  in the morning. 

Have fun

If you are not having fun you are not producing great work. Laugh a little, it may rub off into your work.

Be honest

If your work needs to be improved, find the courage to be honest with yourself and improve it. If you can not be honest with yourself, others criticism will have no positive effect on your work. 

Use a calculator

Don’t be fooled, math and art do go together. proportions, patterns, and geometry are fundamentals of both art and math. Use them but use them correctly. Check and double check your calculations. 

Work digital

Paper is great– We live and work in the digital age. With digital cameras, tablets and various apps there is no excuse to not embrace the ones and zeros.

Get out

Everyone needs a break every once in a while. Go for a walk around the block or a bike ride around the neighborhood. Your head will clear and your body will thank you.

Use a sharp blade

Don’t slice your finger open and more importantly don’t get any blood on your work. Use a sharp blade. Your work will look professional and clean with one.


Open your eyes to the world both near and far. Go explore and get inspired by new surroundings.